United Kingdom Remote

• Full-time
• 10,001+ employees · Education Administration Programs

Actively recruiting

About the job

Responsibilities

Supporting the creation of a wide variety of content and tools to support our sales colleagues and enable high impact launches for priority products and services, this person will be responsible for

We're looking for a highly capable Product Marketing Executive to join our creative and strategic UK Product Marketing team on a 12-month contract.

• the creation of assets, tools and resources for campaign and sales activity
• maintaining the web estate for a variety of products and services, ensuring expected accessibility standards are met, currency of messaging and imagery, a clear call to action
• categorising, naming and storing of all campaign marketing assets within an agreed repository, highlighting to GTM teams and tracking usage of assets to drive continual improvement in use of product marketing resources.
  

This role requires a great eye for detail and strong copywriting skills that always have the customer in mind. You’ll be a confident communicator and used to working with a range of colleagues, assessing and prioritising their requests for support effectively, in line with business needs. Offering the ability to work remotely, this full time position will involve working closely with marketing campaign colleagues, sales and portfolio teams to agree a site of resources and ensure these are delivered on time to a high standard.

Key Accountabilities

• Make a significant contribution to the creation of effective product marketing resources and the onward launch of products and services in the market.
• Support the generation of leads through the provision of effective content for use as part of campaigns.
• Develop knowledge of HES customers, portfolios and services to ensure product marketing assets and campaign performance is optimised through effective messaging, timing and content types.
• Collaborate closely with Portfolio Management and Service Development teams to ensure all market research, market seeding and available knowledge is reflected in the product marketing resources created.
• Ensure knowledge of our customer base is kept up to date through regular contact with our customers. This could include attendance at events or joining sales appointments (virtual or face-to-face).
  

Pearson is delighted to be committed to the Race Charter, and a signatory to the Race Ratio, and to be confirmed by Stonewall to be in the Top 100 Employers LGBTQ+ employers in the UK.

We are a Disability Confident committed employer and were recognised in the Best Employers for Diversity 2019 awards, and featured on The Forbes list of Best D&I Employers, and are a Working Mums Top Employer. 

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com. Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here:  http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Higher Education

Schedule: FULLTIME

Req ID: 3481