EMEA DEMAND & FIELD INSIGHTS MANAGER
10,001+ employees · Software Development
About the job
The Elevator Pitch
Our Marketing Analytics & Data Insights team is dedicated to growing data-driven decision-making capabilities across the entire Global Marketing Organization. As a team of problem-solvers, we ask ‘how’, ‘why’ and ‘is there a better way’? We are offering an exciting opportunity for a motivated and committed insights manager to help drive this forward with our EMEA Field Marketing team.
Success in the role
To be successful in this role, you will bring a passion for analytics and problem solving, as well as knowledge of marketing automation systems and dashboards. Prior experience tracking lead funnel metrics, pipeline progression and account engagement metrics will allow you to convert data into insights. Exceptional storytelling and stakeholder engagement skills will help you to communicate insights effectively across all levels of the Marketing organization. You will also serve as a critical team player in dashboard and reporting enablement for the EMEA Field Marketing team.
You will collaborate with multiple cross-functional stakeholders (Marketing, Sales, Operations, Analytics). This will involve switching seamlessly from complex data analysis to communicating trends and actionable insights clearly to senior leaders via dashboards and automated reports.
The primary goal of this position is to deliver insights through KPI and campaign analysis and to support and enable EMEA Field Marketers as they build and grow this skill.
In this role you will work closely with EMEA Marketing Leadership to:
- Set KPI targets on a bi-annual basis
- Build and implement lead and pipeline forecasting models
- Communicate KPI achievement results and actionable insights on a regular cadence
- Identify opportunities for real time and future enhancement of marketing activities
- Lead discussions with Senior Leadership to review metrics and align on actions
- Manage and improve upon existing processes, dashboards and automated reports
- Enable the EMEA Field Marketers on KPI metrics and how to use our suite of Marketing Dashboards to gain insights, make data driven decisions and lead constructive conversations with Sales.
You will be joining the Global Marketing Strategy & Operations organization, a team of 40 professionals spread across three geographies: Americas, Europe and APJ.
You will report to the Director of Marketing Reporting & Data Insight, Linda Vu Nguyen, an experienced analytics leader who joined VMware in 2020. As a team of passionate analytics and reporting professionals, we serve multiple stakeholders in the Global Marketing organization and come together to share insights and learnings so that we can leverage best practices. We are focused on getting the most out of our working life, making sure we have fun while delivering on our business objectives and growing both our personal and team skills. With Linda and other team members located across the US and Australia, we are a distributed team who stay connected via Zoom, Microsoft Teams and online collaboration tools.
The location of this role is flexible within Bulgaria and United Kingdom. Work will be done from an office some days during a week and other days from a non-VMware building.
Benefits and perks of working at VMware
You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can view the complete benefits package by visiting www.benefits.vmware.com.
- Employee Stock Purchase Plan
- Medical Coverage, Retirement, and Parental Leave Plans for All Family Types
- Generous Time Off Programs
- 40 hours of paid time to volunteer in your community
- Rethink's Neurodiversity program to support parents raising children with learning or behavior challenges, or developmental disabilities
- Financial contributions to your ongoing development (conference participation, trainings, course work, etc.)
- Wellness reimbursement and online fitness and wellbeing classes
Category : Business Strategy and Operations
Subcategory: Business Operations Analyst
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Posted Date: 2022-08-18
VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.
Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
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